With the increase in remote work, professions related to digital environments were favored. The way of working changed and, within the most privileged sectors b2c email list for this modality, is digital marketing , where several roles began to specialize, which are expected to be the most demanded by . b2c email list General digital marketing profiles the following profiles stand out both in marketing campaigns and in different online advertising strategies. Marketing manager one of the roles with the most responsibility is that of marketing manager.
In addition b2c email list to coordinating the work team, he is in permanent communication with the seo and sem areas. He is in charge of creating marketing campaigns tailored to the target audience and must remain constantly updated to detect new market trends. Some of its functions are: team management b2c email list track kpis and analytics. Study and b2c email list research the market. Develop strategies to improve roi. Create social media strategies implement content marketing and seo positioning actions . Define strategies oriented towards the end customer, based on the study of the life cycle of consumers. Chief digital officer the chief digital officer (cdo) or digital chief has the function of being a digital director of the company.
Although b2c email list the general guidelines are set by the ceo of the company, the cdo is in charge of the transformation of the processes towards digital environments looking for new opportunities. His role is often confused with that of the marketing manager; however, the cdo does not carry out marketing b2c email list or social media strategies . In any case, it is important that you have knowledge in these areas and also in web analytics, e-commerce, digital writing and business management. Some of their usual tasks are: leadership in the digitization process of the entire company. Design and direction of the digital strategy. Ability to adapt to long-term changes. Evaluation and decision making based on the data and analytics collected.
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