The house outfit started working with the good marketer as a digital marketing agency at the beginning of what would become the height of covid-19. During those first 3 months, the good marketer was able to grow the brand and achieve extremely positive results including a 5 average T-Shirt Design service roas across facebook and instagram and a 791.1% increase in sales. But with this growth came the challenge of competing against much larger competitors as well as an expected slow in sales as the uk transitioned out of the T-Shirt Design service first lockdown. As such, it was time for an update to the website. Although there was nothing hugely wrong with their old website, there were certain aspects on which the good marketer was limited including seo opportunities and user experience.
They wanted the improvements made to the T-Shirt Design service website to increase the conversion rate and add in new elements of functionality. In addition, the brand had simply outgrown the current website. To align with the house outfit’s branding and presence on social media, the T-Shirt Design service new website needed to be more modern and sleek in design, as well as staying in line with seo best practices, including enhancing user experience. So, their development team got to work. Solution over just 2 weeks the good marketer was able to give the house outfit’s website a complete refresh. They wanted the design to have a boutique feel so they implemented a new shopify theme to accommodate this whilst improving user experience.
Given that the brand and the website itself is extremely image-focused, ensuring that the website remained true-to-brand and highly functional was a challenge. Throughout the T-Shirt Design service build, performance remained a top priority. As such, additional functionality elements were custom coded giving users a vastly improved on-site experience including the ability to seamlessly add frames to their prints on the product page. T-Shirt Design service Although the basis of the website refresh was achieved with an update to the shopify theme, this project required a lot of heavy customization which the theme did not offer to ensure that the site was on-brand and highly functional.
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