The expectation that its director James Cameron was creating gave rise to a foreign community on the Internet that spread to social networks where the wait for the premiere became unbearable. A microsite Rwanda Email List was created on YouTube home to launch the trailer. This action got 23% of users to interact with the video . Then comes the question: how to get visits to that microsite so that viewers are aware of the latest news on your film? Easy! Sending them Email Marketing Campaigns that invite them to meet you. Tips Boost your offline actions A great way to spark viewer interest is by using Guerrilla Marketing.
It is proven that carrying out shocking or unexpected actions promotes the viralization of a concept through word of mouth or social networks. The cases of films that have used this technique to summon people to their premiere are known. We have as an example the launch of the film " The Curse of Chucky " for which a Street Marketing action was carried out where a terrifying doll scared people on the street. It should be noted that all this was filmed by hidden cameras and the videos went viral on the networks before the premiere.