Surely many times you have heard the term digital trafficker and you are not very clear about what it is. With the advancement of the online world, various specialized professions have emerged in the different branches of digital marketing. We are going to tell you what they are and some of their functions so that you can choose the best professional according to the needs of your business. Trafficker digital It is the person in charge of attracting traffic to your website or online store through paid advertising campaigns, both on Google ( Google Ads ) and on social networks ;
most of them already offer the possibility of making paid advertisements, such as Facebook, Instagram, LinkedIn, YouTube or Twitter and without forgetting Tik Tok, to reach a younger audience. Web designer / online store He is a specialist in the design of a website or phone database ecommerce . This figure should not be confused with a computer programmer, as this professional will not only implement the necessary code, but will also provide your website with an attractive design through style sheets (css files). SEO specialist We have already talked in different articles about the importance of a good organic positioning strategy, to naturally get traffic to your website. For this, it is very important to hire an SEO professional, who designs and implements a global strategy so that your page appears in the first results.
This specialist must know the Google algorithm perfectly and be up to date with the latest news to place your website in the first search results. Copywriter It is the expert in charge of providing content to your website, blog, online store, landing page or even your emails. It is not just about writing correctly but about creating texts that connect with the audience and achieve your goals, such as hiring a service that you offer. It is very important that these people have digital training to be able to write texts oriented to good SEO. Community manager Specialist in managing the social networks of your business, not only providing quality content but also listening to your community and answering possible questions; plays a very important role in managing possible crises that may arise in networks. Social media strategist Unlike the community manager, and despite being closely related, it is the person in charge of defining the global strategy of social networks: decides which networks to be in, determines the actions to be carried out and measures the results.
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