Firefly360 Increased How It Work

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shammi5959
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Joined: Mon May 16, 2022 8:14 am

Firefly360 Increased How It Work

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After a highly successful launch into the perth and australian market in mid-2017, the aloft hotel brand wanted to maintain market momentum and attract new audiences to the How It Work new hotel, its vibrant w xyz bar and signature restaurant springs kitchen. Firefly360 team was tasked with creating ongoing awareness of the aloft brand in the local australian market by generating buzz through a long-term social How It Work campaign. The campaign had two distinct elements – a focus on aloft perth and a separate focus on springs kitchen within the hotel, which operates as a stand-alone brand, and quality restaurant for the local community in this How It Work area of perth. The challenge the western australian hotel market is highly competitive and in a unique phase of growth where multiple new hotels are opening each year.

While being one of the newest hotels in perth, the How It Work challenge was to keep the aloft perth brand front of mind for people in both the western australian and national tourism market. The springs kitchen restaurant has been created as a stand-alone offering and needs to appeal to both hotel guests and attract the broader community as a contemporary dining and meeting place for breakfast, lunch, and How It Work dinner. Integrated-social-and-activation-campaigns-firefly360-aloft-perth the solution firefly360 strategy has been to run integrated social and activation campaigns combining hotel-produced content; encouraging and promoting influencer involvement with aloft perth and springs kitchen,

And leveraging media activity from firefly360’s How It Work partner agency clarity. Activities have included the implementation of popular rooftop yoga sessions on the How It Work terrace overlooking perth cbd on the hotel’s 14th floor. These sessions have been held in partnership with leading lifestyle and leisure brand lululemon and attracted a high level of influencer engagement. They have been successfully promoted via social media such that they have been fully booked for weeks at a time. Various social campaigns have How It Work been run to promote aloft perth’s proximity to optus stadium and the opportunity for people attending events to drop into both the w xyz bar and springs kitchen for a drink or bite to eat before the game.
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