In January this year, the WeChat video account has already started the phone number list internal test. Now, is it too late for the Weibo internal test video account? In the short video field where there are many powerful enemies, what are the chances of winning the Weibo video account? Recently, Weibo Video suddenly updated a message, indicating that the phone number list internal test of Weibo video account was opened. The first batch of video accounts adopted a batch invitation system, and the official launch time was in early July. The personal homepage of bloggers who have opened a video account will have a video account badge. In addition, Weibo has also launched a Weibo video account plan. The products and services include: exclusive reminder area, exclusive home page, video data center, video management, video academy, etc. .
At this point in time, the Weibo video account was launched. Many people in the phone number list industry believe that Weibo is targeting WeChat’s video account, but in fact, there are many reasons for Weibo to launch a video account. According to Weibo’s latest financial report, Weibo’s revenue in the first quarter of 2020 was US$323.4 million, a year-on-year decrease of 19%; its net profit was US$52.108 million, a year-on-year decrease of 65.4%. In terms of revenue phone number list sources, advertising and Phone Number List marketing revenue from major customers (KA) and small and medium-sized enterprises (SME) was US$247.9 million, down 24% year-on-year; advertising revenue from Alibaba was US$27.567 million, up 65.7% year-on-year; Weibo Revenue from value-added services was $48 million, down 17% year over year. Unlike many online platforms that made profits during the epidemic, Weibo's performance did not rise but fell.
But in fact, looking at the year-on-year growth rate of Weibo's revenue and net profit attributable to the phone number list parent since 2015, we found that the sharp slowdown in Weibo's growth rate appeared in the first quarter of 2019. Compared with the previous revenue growth rate of 20%-70%, in the first quarter of 2019, Weibo revenue increased by only 14.09% year-on-year, falling below 20% for the first time. In the next 4 quarters, the year-on-year growth rate of Weibo's revenue and net profit has been declining. The year-on-year growth rate of Weibo's revenue in 2019Q2-2020Q1 was 1.23%, 1.65%, -2.85%, and -19%, respectively; net profit year-on-year The growth rates were -26.91%, -11.58%, -42.90%, and -65.4%, respectively. In terms of market value, Weibo is even more ugly. Since the total market value exceeded 30 billion US dollars on January 26, 2018, the phone number list market value of Weibo has begun to turn down and decline all the way. As of May 18, 2020, the total market value of Weibo has fallen below US$10 billion to US$8.283 billion, which is less than one-third of its peak value.
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