What is the Profile of the Mexican Tourist and What Are Their Reasons for Making Trips?

[rahman272327232723]

Leisure travelers travel to a destination every six months, 21 percent do so once a year or less, and 19 percent of tourists travel once every four to five months. With the holiday season corresponding to the summer period of 2018 already in force, various organizations as well as companies have taken on the task of showing various indicators in order to understand the consumption habits of those who travel during these dates or in other parts of the year. And it is that understanding the different types of travelers helps to specify the marketing strategies to connect with them, in addition to knowing when and what type of promotion they need. An example of the above was what was announced by the Concanaco-Servytur , based on the expected spill of 378 billion pesos, a figure that refers to a growth of 4 percent compared to the same period in 2017.

Similarly, it was specified that of the total SMS Marketing Service number of vacationers, 49,700,000 will be Mexicans, who, it is estimated, will spend a total of 331,000 million pesos, which means an investment per person of 6,600 pesos on average. Meanwhile, the City Express Hotels chain carried out an investigation to get to know the traveler in order to know the main motivation for the trip, preferred destinations, as well as the frequency of the trip. The report indicated that when it comes to leisure travel, domestic travelers show different behaviors compared to business travelers; Most mentioned that they prefer beach destinations, with Cancun being the most visited place with 26 percent, followed by Acapulco with 21 percent, Puerto Vallarta with 18 percent, Mazatlan with 10 percent and Los Cabos with 6 percent. . In a different way, destinations with a different proposal such as the experiences provided by large cities, Mexico City leads the preferences with 23 percent, Guadalajara with 15 percent, Puebla with 14 percent, Querétaro with 11 percent and Monterrey with 9 percent.



Likewise, the study carried out by the hotel chain specified that the main reason is to relax with 72 percent, to discover new destinations with 70 percent; To a lesser extent, it was commented that they like to return to an already known destination, in addition to simply visiting family and friends. The Mexican traveler likes to be accompanied, and depending on the destination and his travel objective, he chooses his companion; trips as a couple are the most popular, followed by trips with children. Meanwhile, among the favorite activities that are carried out are: shopping, getting to know the city, walking, visiting tourist centers and resting. While the trips have an average duration of five days. 7 percent of travelers make long-term trips with a stay of ten days or more; in addition to the fact that leisure travelers travel to a destination every six months, 21 percent do so once a year or less and 19 percent once every four or five months.