How Blockchain Can Help Prevent Digital Fraud Banner Design

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Abdullahalamin
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Joined: Sat Jun 18, 2022 5:04 am

How Blockchain Can Help Prevent Digital Fraud Banner Design

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You arrive at a website and there are sidebars, above the fold banners and pop-up ads displaying everything you want to buy or wanted to buy at any given time. You'll also find reminders of these products in your mailbox and Banner Design when you open a YouTube video! Simply put, there is no escape from digital ad infiltration. This is because people are spending fortunes to make ads work in the digital space. According to a CMO spend survey by Gartner, paid media budgets accounted for 25% of the total marketing budget in 2017. Although this percentage has decreased slightly for the first time in several years, dozens of ads are still Banner Design displayed on various devices. For one thing, opportunities span and transcend borders, Banner Design with different ad formats taking center stage. But on the other hand, the process becomes murkier and less transparent than ever, leading to fraud. And that's exactly what happened: incidences of digital ad fraud began to appear one after another. Although some advertisers are getting the money back (Google has given bigger refunds to advertisers hit by ad fraud), the threat needs to be brought under control as soon as possible. Bonus Free Download: Get our free marketing guide to learn tactics that have actually generated millions of dollars for our clients! Click here to download it for free now! We've helped Fortune 500 companies, VC-backed startups, and businesses like yours grow revenue faster . Get a free consultation The damage caused by digital fraud Fraudsters use several ways to mimic human behavior,

including social media access, form filling, and cursor movements. Banner Design They avoid detection by manipulating geolocation data. When it comes to ad fraud, it is not limited to display ads only but also premium videos because of the higher returns these bring. Digital ad fraud leads to skewed analytics, increased conversion rates, and completely sabotaged ad campaigns. Click to tweet In 2017, Uber sued Dentsu's Fetch Media for fraud in a rare legal offensive. The lawsuit accused the mobile agency of misrepresenting the effectiveness of mobile ads. The agency allegedly sold “fake” clicks to the ride-sharing company. Methbot.

The biggest ad fraud of recent times run by Russian cybercriminals, has Banner Design been costing the industry $3-5 million a day for fake clicks on video ads. The malicious team created more than 6,000 domains and 250,267 distinct URLs among those that appeared to belong to genuine reputable publishers. This included biggies such as Vogue and ESPN. By using the fake domain registrations, they tricked Banner Design the algorithms to get their space purchased as opposed to big brands. They have also invested in a bot farm and could generate fake traffic using over 5,70,000 bots. Since these bots were viewing up to 300 million video ads Banner Design per day, you can do the math on its cost to the ad industry! white ops Source
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