According to a Email address Mckinsey Study

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According to a McKinsey Email address study, sales initiated via live streams could account for 10 to 20 percent of all e-commerce by 2026. For brands, live streaming has multiple advantages: It is in line with the new habits of users, who spend a lot of time browsing and consuming video content, especially as a result of the popularization of this Email address format after the covid pandemic. Improve engagement . Live streams with influencers are entertaining and immersive content, keeping viewers watching for longer. In addition, as it is a bidirectional channel, it favors personalization. Speed ​​up the conversion .

By using time-limited techniques, live stream shopping creates a sense of urgency that encourages conversion. Some brands Email address have achieved conversion rates close to 30%, that is, up to ten times higher than in conventional e-commerce. Examples Email address of brands using live stream shopping In 2019, Amazon launched its Amazon Live feature , which allows sellers to host live events to promote their products. This feature features a Email address dedicated landing page where buyers can view live events or replay streams that have previously aired.



The shipping brand Rappi has used it to Email address do a live event in which they managed to triple their daily income in just 40 minutes. Cosmetics brand Maybelline decided to launch a new lipstick in China with live stream shopping on the Taobao mobile shopping platform. During the live broadcast they introduced their new representative, Angelbaby. The Email address audience could purchase the product with just one click. Nearly 6 million people watched the event live and Maybelline broke its sales record on Taobao.