Therefore, create content for the company blog based on the most important keywords for the business and follow the best SEO practices so that the content ranks well in search results. Use Yoast or SEMRush itself to Israel Email List optimize texts. 3. Develop rich materials with deeper content Rich materials such as e-books , webinars , templates and spreadsheets serve as digital magnets to capture visitors' contact details and transform them into leads. Therefore, still based on the business keywords, create deeper content in deliverable formats to use for this purpose. 4. Create forms, CTAs and landing pages to capture lead information Develop forms, call-to-actions (CTAs) and landing pages with content-rich offers to capture the contact of visitors who arrive on the company's website or blog.
Disclose the content produced Share links to blog content and rich material landing pages via email and on company social media to attract visitors and encourage social sharing. 6. Send educational emails to guide the lead through the purchasing journey Create email communication flows with educational content to guide leads through the purchasing journey. Try to segment the base by profile, behavior and interest. The more targeted the approach, the more assertive the communication will be. Use marketing automation features to create dynamic lists and enable personalized sending at scale. 7. Boost strategy with paid ads To accelerate results and support organic reach, create a sponsored links and social ads strategy to promote converting landing pages.