Often used by brands

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When it comes to negative associations white can also mean sterility and cold. White will stand out well against a contrasting background the color of which can also be selected in relation to color psychology. At the same time you should avoid publishing the entire content of the website in white fontn a black background. The text is then difficult to read and gives the impression that it was completely highlighted. BLACK MYSTERY REFINEMENT AND ELEGANCE The association of the color black with elegance makes it suitable for brands selling high end goods.

It is often used by companies in the fashion industry. However you must remember that this color is also associated with sadness mourning and anger. Black buttons on a white background Phone Number List will also be effective as a call to a in "add to cart" buttons. GRAY – NEUTRALITY AND BALANCE The color gray represents neutrality calm and balance. On the other hand it can also mean boredom and resignation "gray life" . Its very light shades are perfect for a website background. BROWN – EARTH AND SECURITY.



The color brown is associated with naturalness comfort and stability. It isfrom the food industry and those offering natural products. SUMMARY Colors are of great importance for how consumers perceive a brand. Knowing the emotions that colors evoke will allow the company to express the values ​​it wants to be associated with. Colors influence consumers' purchasing decisions so when choosing a specific color we must remember to match it to our target. Colors also play a huge role in designing the user experience of websites. They can be used to highlight specific elements of your website. Colors also determine the effectiveness of call to action buttons.