The results of research on the use of individual tools in the marketing communication process was presented. Among other things, the respondents had to answer the question which tools they use most often in their marketing philippines photo editor activities. The website received the most votes. Nearly 94% of respondents admitted that they run their own website, which they use in their extensive marketing activities. Also on the podium were leaflets with a score of 66.5% and press advertisements, which received 63% of votes.
This only confirms that in the era of the incredibly developed and still developing Internet and the unique opportunities offered by new technologies, traditional forms of marketing communication are still willingly used. Other tools include: email marketing (55%), event marketing (53.5%), activities in social media (48%), activities in search engines (45.5%), gadgets (44.5%), newsletters (43.5%), word of mouth marketing (41.5%). Product placement and TV commercials are the least popular among marketers 19.5% and 16.5%, respectively.