Figure . Socioeconomic context of digital transformation in spain source méndez aparicio figure . Relational scheme of hypotheses accepted in studies on e-service source pérez-rave and muñoz-giraldo being aware Graphics Design Service that technology has exponentially advanced companies in their ability to adapt their services to new platforms it is essential to determine what digital quality is. Numerous proposals of the research framework affect very specific aspects of it closely linked to the sectoral scope and mostly around.
Classic reference scales such as the servqual scale parasuraman zeithaml and berry or its various adaptations the servperf scale fraiz brea and alén gonzález or the lodgserv scale knutson stevens wullaert patton and yokoyama . Despite new approaches such as the nordic school headed by grönroos and lehtinen and lehtinen or the modern school akbaba ; serenko it is necessary to incorporate higher level concepts such as of web atmosphere hsu chang and chen . Faced with this confusing panorama of web quality the iso standard iso sf emerges as a guarantor of security and confidence of a correct effective and efficient service that satisfies the client's needs with more than measurable scales.