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To increase the return on investment, it is important to properly work with the landing page that users land on after the transition. The landing page should provide a high percentage of conversion so that even out of 5-10 visitors 1-2 become buyers or leave their contact details (depending on the purpose of the landing page). If the budget is very small, then instead of a traditional landing page, you can create a quiz site.

This is due to the fact that an insufficient budget for advertising will not allow you to make a high-quality landing page. And instead of Direct advertising, spend money on YAN. How not to photo editor lose your Yandex. Direct advertising budget in 1 day With the help of a quiz and YAN, you can collect a cold base of potential customers, but it will provide a basis for further work and marketing activities.



This is better than "draining" money in Yandex.Direct without getting a single client or contact. Results and conclusions The built-in "Forecaster" service of the Direct budget allows you to easily calculate the approximate cost of an advertising campaign. To do this, just enter a keyword, set up targeting and select a few additional options. That such estimate of the budget in Yandex.Direct will be valid only at the time of the estimate.