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HubSpot offers a simple chatbot for FB Messenger. Speaking of e commerce, new formats like Stories and carousels are providing a new ways to shop. Maybe social media will turn into a brand's biggest sales channel, overtaking web. We shall see! . Virtual Reality and Augmented Reality: Augmented reality is already used for Facebook and Snapchat filters, and by brands to show how you might look after using their product especially beauty and clothing . Virtual reality, however, means creating a simulation. We've been hearing about the virtual reality trend for years, but have yet to see the boom. Will be the year where customers finally adopt this new medium . Changing algorithms Engagement over Likes: There is some talk about social channels changing their algorithms and eliminating features for example, the "like". It is easy to fake likes and followers; engagement, on the other hand, is hard to replicate.

This may mean a drastic change in strategy for your business in order to photo editing servies foment real engagement and community. likes are disappearing from social media marketing in . News and Search: Most people already get much of their news from social media. But in the future, social media platforms may act as search engines, meaning SEO will be as important here as on your website and blog posts. . The Age of Personalization: Like personalized Landing Pages as part of your overall Marketing Strategy, personalization should be part of your strategy for social media, too. There are many ways to cultivate personalization within your social networks.



While big name influencers and stars are becoming passé. micro influencers can help connect with niche audiences and communities and they're much more affordable! Your Paid Social advertising should be extremely specific...for location, groups communities, age, job title, and you can even dig deeper. For Account Based Marketing, LinkedIn offers wonderful capabilities for targeting and personalization. Finally, make sure your social channels have a distinct feel and flavor; if you post the same things on every channel, why should someone follow you on more than one.