On the other hand, ATL , from "above the line", is a strategy of activities carried out in traditional media, in the radio, press, television, the Internet and through printed advertisements. Agencies that combine both areas of activity are called 360° agencies. Today's advertising agencies support companies from various industries in achieving specific Asia Mobile Number List business goals. They create advertising messages and ensure their consistency. What was it like before? When was the power of advertising discovered? And who founded the first advertising agency? commplace How it all started, or a few words about the first advertising agency Advertisements have been with us for centuries. Oral promotion, which began with the development of trade in antiquity, can be considered the original form of advertising messages.
Traders of the time noticed that loudly declaring the unique features of the offered goods significantly increased their sales. The oldest advertisement "in writing" is considered to be a papyrus from Thebes from 3000 BC Centuries ago, trade signs, hanging over the entrances to inns or other premises, were also a specific form of advertising. In addition, the first advertising materials resembling today's leaflets or posters appeared. The breakthrough moment in the world of advertising (and not only) was the invention of printing.