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The impact of unconscious bias on innovation Unconscious bias causes us to often rely on our gut feeling. As a result, we sometimes think we already know the answer to certain questions. But this puts a brake on innovation because innovation is all about curiosity, research and new perspectives. So if we simply believe our gut feeling, we are not looking for new, or the right, answers. As a result, unconscious bias ensures that important questions that are necessary for innovation are not explored. We give you three tips to prevent unconscious bias from inhibiting innovation in your organization. Step 1: Recognition Unconscious bias is in all of us, even if sometimes we don't think so. It creates a perspective for us as humans from which we approach everything. That is not necessarily good or bad, but it is important to acknowledge our bias.

Only then can we really take steps towards equality and create better innovations for everyone. Curious about how you act on the basis of bias? Then try this test from Harvard. Step 2: Equality Lebanon Phone Number List and diversity If we recognize that unconscious bias is in us, we can also better put ourselves in someone else's shoes. You may therefore not be surprised that equality and diversity in your teams, but also more broadly in society, have a positive influence on our bias. Consider, for example, a brainstorming session. Your insights will be more valuable if they come from a diverse team.



Diversity is a broad concept that includes age, culture, gender and expertise. You also want to give your colleagues the space to share their ideas, so that you can arrive at an interesting insight together. For this, colleagues must feel free and respected to be themselves and share their thoughts, especially if they come from a different angle. Step 3: Critical Reflection To innovate effectively, it is important to understand the needs of our users. But when we think about new initiatives, whether for products or marketing, we take our preconceptions with us. Therefore, dare to question yourself during the entire innovation process. Who is the innovation for and are you really familiar with the needs of your target group, or are these based on your own prejudices.